Nothing more - that I know of - than what you can easily find/see on Reddit. MM

** I removed my post ** Steve is right in what he says in his post

Hi Beoworlders, This is just my own personal view (not the official view of the forum or the moderators) but I think it may harm B&O's business if people share information about any B&O products that are not currently in the public domain. My personal view is that if you do know anything about any unreleased products, please keep this to yourself, as this helps B&O to succeed and to be able to continue making products that we want to buy many years into the future. Thanks for your understanding, Steve.

It actually doesn't matter that much. Most of these companies have an 18 month go-to-market timeline. Seeing something a month before it launches is just fun gossip for fans. Most people knew what the Sonos Era300s for 6 months or more before they launched.

If you know how to use Google, Bing, etc. you could find any information on the product you like. They have obviously already shared information to webshops so they could update their offerings in time - there is obviously a drawback to that. I agree with BeoMatthew, B&O also included a screenshot of the 'press release' of April 27th in the App Store pages for their own Beonews app (for dealers I suppose). That couldn't be an accident. The fact we're taking about this product already and sharing details we can legitimately find on the web also help to create buzz and interests of people, not a bad strategy I would say.

Most companies consider speculation and rumors about their upcoming products as a positive thing. It is arguably better than the alternative of nobody caring if you are making new products. Usually the truly sensitive product information is carefully controlled as a trade secret or with NDAs. I certainly hope that none of the employees, dealers, or possibly press, leaked something that they shouldn't have. One positive thing about living in the age of deep fakes is that even if something sensitive IS leaked, nobody will know if it it real or not ;-). Glitch

This is absolutely the case. All of these companies want the sort of anticipatory gossip that companies like Apple have cultivated. It's good for B&O that there's enough interest to share and discuss these leaked images.

If a PR company sends out a press release for a new product (with lots op pictures and details) with an embargo for a whole month then that press release just begs to be leaked online. I can understand that you embargo a press release for a week or less... but a whole month?

My comments are that "leaked" information comes from a number of sources. PR Companies, FCC, B&O themselves, B&O Dealers, some non-B&O vendors. All should if they require absolute secrecy keep their mouths shut and their pictures to themselves. That is where the root-cause of problem is and it should not be for Moderators to limit or control that here in Beoworld. Most of us here are enthusiasts who are rather bloodhound-like sourcing data and rumours. Those that leak are (probably 99% are paid some form of income through the B&O product franchise) are the ones jeopardising B&O competitiveness and future revenue. Not Beoworlders Lets get real please.