Well done: They look like Bang & Olufsen and not like one of the 1000 brands out there in the wild. I like the design very much! The aluminium case is very nice, too! Regarding the price: I think they will get the "standard internet hate comments" on various websites as it seems common nowadays. Sadly. As much as I love Bang & Olufsen but their current management should overthink their pricing strategy to keep the company in the market. :)

I looked at the ad and thought that they look really nice! Reminds me of the A8 headphones that I had. The leather carry-pouches are very nice too. I have absolutely no touch with the other brands if it's a common thing but the case doubling as an audio transmitter sounds like a nice feature. I was contemplating on the idea of "I might even like to buy those, as a celebration for the 100th anniversary" but now that I looked at the price; nope.

Amazing Grace, how sweet the sound ...

Nice copy of the AirPods. Too bad they don't have many of the same features and it costs 10x more.  Incredibly embarrassed for the company at this point with their pricing.

This new product looks interesting, but I think it’s more for iPhone consumers who are looking for differentiation. Unfortunately, the new AirPods with the embedded heart-rhythm sensor and best-in-class noise cancellation will likely kill the earphone market. Also, I’m a bit puzzled by B&O’s strategy: this year marks the company’s 100th anniversary, and so far this is one of the only high-end products they’ve released (and I’d bet it’s made in Asia). By contrast, Leica is also celebrating its 100th anniversary and has already organized several exhibitions, released limited-edition products, and more.   I might be wrong, what s your opinion?

It's hard to compete with chip-designing and class-leading (apple/sony) earphones (eg. noice-cancelling, multi-point pairing, battery-life, software and build), however they could compete in audio quality — but by how much? B&O is technical handicapped in this category of products, and don't start about the software/app ; the experience (eg. interface design, feel, speed) are abysmal. Though i'd like to have/save for these.  

They are indeed made in China. I’m also waiting for something special for the 100th birthday， to complete my « celebration collection » (which is only composed of A9 « 90th special edition » 😀)

Im gonna vote that there is next to no chance that these sound as good as AirPods Pro 3 let alone better. Apple has way more money and resources to develop devices like this.

I was flying through Kastrup and had a chance to demo these. Beta version of the firmware, obviously, but they sounded quite nice.  They were demonstrated with spatial/Atmos music, which isn’t quite my taste, but I thought they were great otherwise. They are of course on the AirPods model, but with a satisfying heft and solidness that contrasts with the plastic of Apple’s earbuds. (Disclaimer: I use both regular AirPods and AirPods Pro every day and think they are some of the best things Apple’s ever produced.)  The solidity doesn’t feel too heavy or uncomfortable — but it does give them a nicely different feel from other earpods. The price will be what most folks take away from this product, of course, — and not in a good way.  I suspect many will be bought on international transit to save the VAT/MOMS for participating countries.  They offered me a chance to do so on a pre-order basis, but I’ll be back in Denmark in December and will take another listen then. Sorry this is short on audio details; my takeaway was “really quite good” in terms of playback quality.